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Atul Pradhananga

Hi, I'm Atul — and i make people fall in love with products & brands.

I'm a product designer & I love working with teams to innovate and improve products while keeping user needs, product strategy and business objectives in mind.

Here, I explore topics I'm interested in like product design, brand strategy, marketing, philosophy, creative entrepreneurship, ux research, mental models, & more.

If you're interested in these topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on business, life & tech.


Personal Favorites

  • What Makes Great Brands Great – thoughts on building a brand that matters.
  • Designing for Delight – how to design products that delight the users.
  • Think Like a Detective — my process for ux research.

    • Most recent writings

    Artists are fancy

    On the romanticization of starving artist and selling out.

    A simple checklist

    For days when I'm feeling overwhelmed

    Artist, Detective, and Strategist

    If you are all three, you get rich.

    Being organized is not the same thing as being productive

    The trap with waiting to be organized is that it can sometimes be an excuse not to do the actual work.


    Get in touch

    I’m always happy to meet people building interesting things. Email me at: hi@atulprd.com

    elsewhere

    Twitter · Instagram · LinkedIn

    © 2025, Atul Pradhananga

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