Hi, I'm Atul — I help companies define, design, and launch better digital products & distinctive brands.
Here, I explore topics I'm interested in like product design, brand strategy, marketing, philosophy, creative entrepreneurship, mental models, & more.
If you're interested in these topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on business, life & tech.
I made a lettering piece inspired by a quote by Pamela Slim
The new generation of consumers are empowered, connected and have higher expectations than ever before. What should you do to stay competitive?
In 1963, Nobel Prize-winning zoologist Niko Tinbergen published, On the aims and methods of ethology, in which he outlined four questions (sometimes referred to as Tinbergen’s four problems).
It is important to have a broad range of mental models or else, you risk becoming the man with a hammer who sees nail everywhere.
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I’m always happy to meet people building interesting things. Email me at: email@example.com
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