Hi, I'm Atul — I help companies define, design, and launch better digital products & distinctive brands.
Here, I explore topics I'm interested in like product design, brand strategy, marketing, philosophy, creative entrepreneurship, mental models, & more.
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In this essay, I've tried to distill my observation on how we, as UX professionals, can learn to create a model for thought, for decision making, for how to structure, investigate, observe, and solve problems like Sherlock Holmes.
I made a lettering piece inspired by a quote by Pamela Slim
The new generation of consumers are empowered, connected and have higher expectations than ever before. What should you do to stay competitive?
In 1963, Nobel Prize-winning zoologist Niko Tinbergen published, On the aims and methods of ethology, in which he outlined four questions (sometimes referred to as Tinbergen’s four problems).
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I’m always happy to meet people building interesting things. Email me at: firstname.lastname@example.org
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