Hi, I'm Atul — I help companies define, design, and launch better digital products & distinctive brands.
Here, I explore topics I'm interested in like product design, brand strategy, marketing, philosophy, creative entrepreneurship, mental models, & more.
If you're interested in these topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on business, life & tech.
Nadine Stair, an 85-year-old woman from Louisville, Kentucky, shares her answer when asked, "How would you have lived your life differently if you had a chance?"
In this essay, I've tried to distill my observation on how we, as UX professionals, can learn to create a model for thought, for decision making, for how to structure, investigate, observe, and solve problems like Sherlock Holmes.
I made a lettering piece inspired by a quote by Pamela Slim
The new generation of consumers are empowered, connected and have higher expectations than ever before. What should you do to stay competitive?
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I’m always happy to meet people building interesting things. Email me at: firstname.lastname@example.org
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My newsletter provides a behind-the-scenes look into what I'm working on and writing about. I frequently share some of my favorite articles I've read, as well as anything fascinating about design, business, & life.