Your users don't think like you do

This concept is the easiest to understand intellectually, but the hardest to appreciate intuitively.

Your user’s worldview is different than yours. They don’t see the world the same way you do. They don’t value the same things you do. They don’t know the things you know.

Trying to understand their worldview before you make your product — that’s empathy.

And we need to

P.S. Have you watched Social Dilemma on Netflix? I didn’t find anything new or interesting, but I’m glad that this information is finally spreading beyond the tech bubble and into the mainstream culture. It’s worth a watch if you aren’t familiar with this topic.

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