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Atul Pradhananga

Hey, I'm Atul — I help companies define, design, and launch better digital products.

Here, I explore topics I'm interested in like product design, creator economy, productivity, lifestyle design, mental models, & more.

If you're interested in these topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on design, business, & life.

    Personal Favorites

  • What Makes Great Brands Great – thoughts on building a brand that matters.
  • Designing for Delight – how to design products that delight the users.
  • Think Like Sherlock Holmes — my observation on how we, as UX professionals, can create a model for thought, for decision making, for how to structure, investigate, observe, and solve problems.
  • You call it writer's block. Professionals call it writing. — a riff on writer's block.
  • Find products for your customers — on the importance of discovery phase.
  • Start with the problem — the secret to a good research begins by formulating an interesting problem.
  • How to measure intangibles? — on deconstructing the construct.

    • Recent writings

    The Businessman and The Fisherman

    A story about living a meaningful and intentional life.

    How would you have lived your life differently if you had a chance?

    Nadine Stair, an 85-year-old woman from Louisville, Kentucky, shares her answer when asked, "How would you have lived your life differently if you had a chance?"

    How To Think Like Sherlock Holmes

    In this essay, I've tried to distill my observation on how we, as UX professionals, can learn to create a model for thought, for decision making, for how to structure, investigate, observe, and solve problems like Sherlock Holmes.

    We are made to create

    I made a lettering piece inspired by a quote by Pamela Slim


    Get in touch

    I’m always happy to meet people building interesting things. Email me at: hi@atulprd.com


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    My newsletter provides a behind-the-scenes look into what I'm working on and writing about. I frequently share some of my favorite articles I've read, as well as anything fascinating about design, business, & life.