Atul Pradhananga

Hi, I'm Atul — and i make people fall in love with products & brands.

I'm a product designer & I love working with teams to innovate and improve products while keeping user needs, product strategy and business objectives in mind.

Here, I explore topics I'm interested in like product design, brand strategy, marketing, philosophy, creative entrepreneurship, ux research, mental models, & more.

If you're interested in these topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on business, life & tech.


Personal Favorites

  • What Makes Great Brands Great – thoughts on building a brand that matters.
  • Designing for Delight – how to design products that delight the users.
  • Think Like a Detective — my process for ux research.

  • Most recent writings

    We are made to create

    I made a lettering piece inspired by a quote by Pamela Slim

    User experience is not about pretty interface

    The new generation of consumers are empowered, connected and have higher expectations than ever before. What should you do to stay competitive?

    Tinbergen's Four Questions

    In 1963, Nobel Prize-winning zoologist Niko Tinbergen published, On the aims and methods of ethology, in which he outlined four questions (sometimes referred to as Tinbergen’s four problems).

    Build a Latticework of Models

    It is important to have a broad range of mental models or else, you risk becoming the man with a hammer who sees nail everywhere.



    Get in touch

    I’m always happy to meet people building interesting things. Email me at: hi@atulprd.com


    elsewhere

    Twitter · Instagram · LinkedIn

    © 2021, Atul Pradhananga

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    If you're interested in such topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on business, life & tech.