Atul Pradhananga

Hi, I'm Atul — and i make people fall in love with products & brands.

I'm a product designer & I love working with teams to innovate and improve products while keeping user needs, product strategy and business objectives in mind.

Here, I explore topics I'm interested in like product design, brand strategy, marketing, philosophy, creative entrepreneurship, ux research, mental models, & more.

If you're interested in these topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on business, life & tech.


Personal Favorites

  • What Makes Great Brands Great – thoughts on building a brand that matters.
  • Designing for Delight – how to design products that delight the users.
  • Think Like a Detective — my process for ux research.

  • Most recent writings

    The Businessman and The Fisherman

    A story about living a meaningful and intentional life.

    How would you have lived your life differently if you had a chance?

    Nadine Stair, an 85-year-old woman from Louisville, Kentucky, shares her answer when asked, "How would you have lived your life differently if you had a chance?"

    How To Think Like Sherlock Holmes

    In this essay, I've tried to distill my observation on how we, as UX professionals, can learn to create a model for thought, for decision making, for how to structure, investigate, observe, and solve problems like Sherlock Holmes.

    We are made to create

    I made a lettering piece inspired by a quote by Pamela Slim



    Get in touch

    I’m always happy to meet people building interesting things. Email me at: hi@atulprd.com


    elsewhere

    Twitter · Instagram · LinkedIn

    © 2022, Atul Pradhananga

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    If you're interested in such topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on business, life & tech.