Hi, I'm Atul — and i make people fall in love with products & brands.
I'm a product designer & I love working with teams to innovate and improve products while keeping user needs, product strategy and business objectives in mind.
Here, I explore topics I'm interested in like product design, brand strategy, marketing, philosophy, creative entrepreneurship, ux research, mental models, & more.
If you're interested in these topics, you should sign up for my newsletter, where I share and discuss ideas, resources and questions to sharpen your thinking and change your perspective on business, life & tech.
Personal Favorites
Most recent writings
The Businessman and The Fisherman
A story about living a meaningful and intentional life.
How would you have lived your life differently if you had a chance?
Nadine Stair, an 85-year-old woman from Louisville, Kentucky, shares her answer when asked, "How would you have lived your life differently if you had a chance?"
How To Think Like Sherlock Holmes
In this essay, I've tried to distill my observation on how we, as UX professionals, can learn to create a model for thought, for decision making, for how to structure, investigate, observe, and solve problems like Sherlock Holmes.
We are made to create
I made a lettering piece inspired by a quote by Pamela Slim
Get in touch
I’m always happy to meet people building interesting things. Email me at: hi@atulprd.com
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© 2025, Atul Pradhananga